Chamberlain Email Strategy
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Chamberlain, Inc., a manufacturer and distributor of access products (garage doors, security access systems, etc.), wanted to understand how they could use email to promote their business to consumers. To educate the client, we developed a comprehensive email strategy. The strategy document outlined the basics of email development and provided a 6-month test plan.
The second phase of the project involved consulting on design and copy for the emails, sending the emails and determining and analyzing tracking data. The examples shown below demonstrate the improvements that the client was able to make based on our limited recommendations.
