http://staceydoyle.com content, creative direction & creative project management Thu, 28 Sep 2006 19:16:52 +0000 http://backend.userland.com/rss092 en Some people note the strategy I bring to projects. Others define me by the way I communicate with ease. But one thing is sure—every client I’ve served has appreciated my experience and problem-solving capabilities. With a background that includes over 12 years in traditional and interactive advertising/marketing, I have significant ... http://staceydoyle.com/home/ Over the last 7 years, I have worked exclusively on interactive projects. As an Associate Creative Director and Content Strategist, I have been involved in: Leading project teams (content strategists, information architects and graphic designers) through discovery, definition and design phases of assignments Developing online content for promotions, marketing ... http://staceydoyle.com/interactive-work/ View full site Associate Creative Director & Senior Content Strategist AT&T asked us to develop a minisite to support the launch of the U-verse television product in a limited test area, and to support ... http://staceydoyle.com/att-u-verse-minisite/ View full site       Senior Content Strategist Research showed that 2005 would be a pivotal ... http://staceydoyle.com/sbc-gaming-minisite/ Project Lead & Senior Content Strategist Click on the banners below to view the animation. http://staceydoyle.com/discover-card-banners/ View samples Project Lead & Senior Content Strategist In 2002, Discover Card decided to undertake a complete redesign of their online Account Center. While little new functionality was added, all existing functionality was reviewed, analyzed and ... http://staceydoyle.com/discover-card-account-center-redesign/ View samples Senior Content Strategist In 2005, SBC wanted to test a market-specific site in the San Diego community. There were two primary goals of the project: 1) Increase awareness and accessibility of SBC services ... http://staceydoyle.com/sbc-san-diego-minisite/ View samples     Project Lead & Senior Content Strategist The Cashback Bonus program is the keystone of Discover Card. As the credit card with ... http://staceydoyle.com/discover-card-cashback-bonus-redesign/ View site Project Lead & SeniorContent Strategist www.fellowes.com The client wanted to develop an up-to-date Web presence with increased functionality on a limited budget, and felt confident that internal resources would be able ... http://staceydoyle.com/fellowes-site-redesign/ View samples   Associate Creative Director & Senior Content Strategist Chamberlain, Inc., a manufacturer and distributor of access products (garage doors, security access systems, etc.), wanted to ... http://staceydoyle.com/chamberlain-email-strategy/