interactive work

Over the last 7 years, I have worked exclusively on interactive projects. As an Associate Creative Director and Content Strategist, I have been involved in:
  • Leading project teams (content strategists, information architects and graphic designers) through discovery, definition and design phases of assignments
  • Developing online content for promotions, marketing messages and process flows
  • Defining content strategy
  • Establishing content creation guidelines and workflows
  • Competitive research and analysis
  • Usability testing activities, including developing testing protocols, conducting testing and compiling results and analysis
  • Guiding the creation of information architecture and visual design deliverables


Want to see samples of my work? Click on the case studies to right.